May 02, 2017 As the second article in the Good Videos Series, let's assume you've already made some good videos.Now it's time think about video marketing. No matter how good a video happens to be, it doesn't accomplish much if people aren't watching it (or it isn't helping to grow your business).
Feb 11, 2020 Video marketing isn’t just B2C-focused. Although video is a powerful B2C tool, especially when teamed with social media, it is also being used more by B2B companies looking to increase leads and conversions. In fact, 41% of B2B marketers are interested in exploring how videos can be added to their marketing and sales strategies in 2020. Speaking of contests, you can use video marketing to promote a giveaway or raffle on social media. All it takes is one or two short videos to drum up some interest. If you have good prizes and an engaging video, a giveaway post can quickly be shared to spread brand awareness and attract more attention. Use a video advert. Facebook’s algorithm actively prioritizes video content. By using a video, your advert is much more likely to find its way onto people’s feed. Not only that, but it’s more engaging as a format. Statistics show that more than half of daily Facebook users watch videos on the platform every single day. In spite of that, 76% of marketers plan to increase their use of YouTube and video marketing, because video has an undeniable impact on email KPIs: Video boosts open rates by 19%. Video boosts click-through rates by 65%. Video reduces unsubscribes by 26%.
There is no one right way to make a product video. Depending on your vertical, customers have various expectations on what they want to see. And, they have various needs based on how they make purchasing decisions.
There are a few things though that are common to all the best product videos out there.
- They tell a story: Without context, your product video isn’t going to make any sense. You could produce tons of product videos for your product page that just show the item in a 360 degree spin. But, what’s the point in spending the money to produce such a video that you can’t really use anywhere else? Your video needs to be branded. It needs put your product or service in context. That often means it needs to be shown in use, as a great example of your product — and why the customer can’t resist it. Use the video to continue re-iterating on your brand values and promise: essentially, a how-to video that can be repurposed throughout your marketing.
- They are short: Aim to make a video topping out at 30 seconds — especially for the sake of sharing on social media. Yes, it’s hard to distill a message down to half a minute, but the best product videos make it look like a cinch. Some of the videos below go over this threshold, but pay attention to what’s happening in the video as to why. Some audience segments will be OK with extra video length if you’re pulling on other emotional strings.
- They are human: The point of a product explainer video is to increase relate-ability between your brand and your customer. Text and images don’t get this across as well. You want the video production to show emotion and honesty — whether it shows actual people or is an animated video. You want potential customers to walk away feeling as though you understood them, and spoke to the core of their best self.
All of the videos below accomplish each of these things in varying degree.
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No one said your product videos needed to be serious. This video combines the brand’s humor with its niche product line (with superb audio narration). And, it does it in under 30 seconds, without a single word said.
The voice alone is entertaining, but that isn’t why this product demonstration video makes the best of the best list. This video showcases both the brand spirit as well as what a consumer can expect to get in the box, and from the opening experience.
It does all of this in under 30 seconds.
Technology product videos are often some of the best. You can thank Apple’s legendary advertising for that. Of course, this video will show you where Apple could have used a little more innovation.
Native Union tells a beautiful story of convenience for modern technology customers – which at this point, is near all of us.
The light in this video is subtle and crisp. The home reminds viewers of their own, or of the one they want. This video touches on both need and want – pushing viewers closer to conversion.
Never underestimate the power of transparency and and relatability. And, know your audience! This video nails both, with the founder giving a personal story behind why he started the company, and speaking directly to people to like him, or parents of kids like he used to be. This video pulls heavily on the nostalgic heartstrings – and reminds how technology is truly changing the world for the better.
With some products, it is essential to show the item in action. This video is simple, but it gets the point across, especially to prospective buyers. This is a niche product for a niche audience, one dedicated to training and betterment, an audience that wakes up before the sun to train before work – and do it all over again, for a single moment of ultimate glory, and hundreds of smaller ones along the way.80 Shopping on Instagram Examples
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This product demo video combines a product description as well as a how to for set up. It’s simple in scope – but it is everything anyone would need to decide if they wanted to buy the product. This is the definition of bringing the offline buying experience to the online world.
NaturallyCurly doubles as a media brand and an online shop. Their product videos are thus linked with content series and campaigns, meaning there are very rarely any one offs.
We chose this video because of the #HaveYouTriedThis tag, which encourages users to interact on social media. Plus, any video with an adorable child that takes less than 15 seconds to get the point across is a winner.
The power of music and movement is strong with this one. With sports products, it is essential consumers can see the product in action. This video accomplishes that, as well as provides a short storyline, giving the video more depth.
Also note that you can use connotations to add product details and links back to your site from the video.
How do you stand out from your competitor’s? If it’s with a customer-focus, then video is a great way to tell that story.
In this video, Marucci takes a jab at competitors who release new models of product every year. Instead, the spokesperson goes into detail on why this new model took years of customer feedback, research and new technological advances to turn it into a reality.
All in all, Marucci comes out the real winner here.
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Consumers trust people they can relate to. Thus Sierra Designs video is perfect for speaking to a hiking and camping crowd. The designer, featured in the video, talks through everything he did to make this tent the perfect tent for an avid hiker and camper.
Think of this video as an online version of an in-store employee. He answers all the questions a consumer could possibly have – and does so with an aire of expertise consumers are bound to trust.
Not only does this video show the product in action, it also explains the brand’s positioning and gives background as to how and why the product came to life. This video perfectly combines both storytelling and product showcasing, making it perfect for use in all channels: on a product page, in paid advertising, etc.
There is nothing insanely compelling about this video, except for the use of an expert. If your product stands heads above the crowd and there are professionals, like doctors or influencers, willing to speak to it – use them.
This video’s power is in it’s doctor-approved messaging, which increases consumer trust in the item and the brand.
Product videos don’t just have to be about the product in question. Good videos tell a story. In this video, Josie connects the dots between motherhood, health, beauty and natural skincare in an engaging way. The new product’s back story is brought to life, and made more relevant for her brand’s audience.
Music is a key element to a great product video. In this case, Onzie nailed it. Onzie is a fitness line geared toward women – so this video is aimed at capturing an entirely new market. The music keeps it upbeat and creative. You wouldn’t know this was their first video go-around with a new audience segment.
Does this video take the 90’s tech vibe too far? Maybe – but it also does a great job at clearly explaining all the benefits to the razor in comparison to anything else on the market. Consumers comparison shop now more than ever. And, for products typically bought in-store, like Razors, it essential to have a video that shows consumers all the things they’d look for when purchasing in person.
The biggest goal for any product video is to bring the product to life, showing the viewer everything they’d want to know or ask about if they were looking at the product in store.
This video does a great job at addressing every detail on the item – while showing it in action.
Again, with sports products, it is very important to show the product in use. Kap7 wins points here for offering tips in the video for how to use the product in training and to improve skills at the sport.
Plus, the actor in the video is a Water Polo Olympian. Not bad.
And there you have it — the best video commerce experiences we’ve seen online today. These help set the standard as you craft a video strategy for your online business. If you come across any more standout video marketing examples, be sure to leave them in the comments below and we may update this article with your suggestion!Want more insights like this?
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“Do you have Whatsapp?” Surely someone has asked you that dozens of times and we bet your answer was yes. And that’s why the popularity of this app has been increasing, since its appearance in 2009. That’s why today we want to talk about an increasingly common practice among businesses: The Whatsapp Marketing.
In this post, you will find information and statistics that will help you understand the importance of Whatsapp as a means of communication to reach your audience. Along with this, you will find ideas and tips to take advantage of this tool to the maximum and to do Whatsapp Marketing successfully. Let’s begin!
A Look at Statistics on Whatsapp
As we said above, Whatsapp was created in 2009 by Jan Koum and Brian Acton, two former Yahoo employees. Since then the use of this application has continued to spread, especially among the countries of the West, to register in the year 2017 more than 1200 million users.
For this great massiveness, the reach Whatsapp gives you as a marketing tool is excellent: Among its users include people of all ages, profiles and socioeconomic situations. This means that most people who make up your target audience use this application.
Now let’s take a look at the numbers, to complete the picture:
- The Whatsapp service is currently used in 109 countries.
- 70% of Whatsapp users use the app on a daily basis.
- Each day 100 million voice calls and 55 million video calls are made.
- 175 million people actively use the Whatsapp Status function.
- The application is available in 53 languages.
Let’s see now how it can help your business.
Why should you turn to Whatsapp Marketing?
There are numerous reasons why we recommend implementing WhatsApp as part of your marketing tools. For starters, this is a free application, whose use is so widespread that probably contains among its users your target audience.
But there is more: Because of its features, Whatsapp gives you the possibilities to communicate with your customers directlyand in real time. This is a huge advantage when it comes to getting to know your audience’s opinions (e.g. through surveys) and providing personalized attention.
Along with this, it is a powerful tool to spread your proposals, promotions, and news. Its wide support for multimedia content allows you to send catalogs, brochures, videos, audios, links and all kinds of information related to your business, which comes directly into the hands of your client.
WhatsApp enables you to create groups of up to 256 members, which is an ideal opportunity to carry out direct consultations and focus group studies. They are also a perfect tool for organizing events with your customers and with your company employees (internal marketing).
Finally, qualities such as immediacy and precision in terms of reach make this app the perfect way to send reminders and promote your special offers.
However, it is important to note that a fundamental requirement to take advantage of Whatsapp Marketing is to have the telephone numbers of the people who constitute your target audience. To learn how to obtain such information, we recommend you read our article How to Create a Customer Database.
Famous Whatsapp Marketing Examples
Besides that, there are other ways to take advantage of this app to promote your business and increase your conversions. This is demonstrated by numerous companies around the world, who clearly see the potential of this tool to increase sales.
One of them is the brand of Vodka Absolut, you check the huge introduction of Whatsapp in Argentina (84% among mobile users) Decided to take advantage of the application to celebrate the special edition of one of its products, by launching an exclusive event.
In order to attend Absolut’s party, people had to try to convince Steve (a character created by the brand) to include them on the guest list. They had to send photos, text messages, audios and all kinds of content as creative as possible, via WhatsApp chat. The result was a total success.
Here is a video with more details of this campaign:
Another great example of Whatsapp Marketing is the case of the Toyota Company, which in 2012 had the brilliant idea to take advantage of one of the functions of Whatsapp to promote their proposal through a contest. To participate, people should have put the word “Hybridized” in their Whatsapp Status.
So, every week from October 25 until November 28 of that year, an iPhone 5 was raffled among users who registered on the website of the company and met the slogan. As a result, Toyota was in the mouth of thousands of users and managed to interest entire segments of its audience for weeks.
Rehab programs directory near me. That’s how it looked the promotion of this campaign:
Now that you know the potential of Whatsapp as a marketing tool, let’s look at some tips on how you can make the most of it to benefit your business.
5 Tips to Get the Most Out of Whatsapp Marketing and Benefit Your Business
1- Perform Real Time Customer Service
Whether through chat, voice calls or video calls, WhatsApp offers you the opportunity to assist your customers and resolve their doubts in real time. Through this strategy, you not only manage to improve the quality of your service but also allow you to be loyal to your audiencethrough a direct and personalized treatment.
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In this regard, we recommend you take advantage of Whatsapp Webto optimize your communications. It is about the desktop version of the application, which enables you to use the keyboard, microphone and PC camera, which is much more comfortable and productive.
2- Take advantage of the power of Groups
As we said above, Whatsapp enables you to create groups of up to 256 members. Through this function, you can generate a “collective chat”, in which all the members can interact. So, an ideal space is opened to survey specific audiences and obtain first-hand information for your market studies.
Consequently, they are ideal to know the public’s opinion about the launch of new products. Alongside this, Whatsapp groups are extremely useful for organizing sales events and sharing information with clients with specific profiles (e.g. with specific needs or interests).
3- Enrich your texts and take advantage of multimedia
To attract and keep the attention of your audience, it is essential that you use all the resources Whatsapp puts into your hands. So, when writing text messages, we recommend using italics and bold as a way to highlight the information.
- For italics, you should place the phrase between low hyphens, like this: _Hello_
- For bold, you must place the phrase between asterisks, like this: * Hello *.
It is also very useful to enrich your messages with videos, GIFs, photographs, and links. Finally, do not forget to add emojis to increase the expressiveness of your shipments.
4- Keep the quality of your messages to preserve the interest of your audience
Keeping in mind that your customers have entrusted you with their telephone numbers, it is essential that you provide quality and respect in your communications. So, first of all, we suggest that you look for all your messages to be:
- Relevant (it is to say, do not deviate from the topic)
- Orthographically correct
Besides it is very advisable to send a single message with many paragraphs, instead of sending several separate sentences, since the reception of these is usually very annoying (be aware that each of your messages sends a notification on the mobile of your customers, And you do not want to disturb them or be spammer or invasive).
5- Use all the Whatsapp functions to the maximum
To make a successful Whatsapp Marketing you better take full advantage of all the features that the app offers you. First of all, we recommend you to place a representative profile picture of your business. In this regard, an attractive and cordial representative logo or photos of the representative in charge are good choices.
When sharing addresses (e.g. where a certain branch of your business is located, or where an event will take place) we advise you to implement the “Send exact location” function, whereby your client receives an interactive map with the clearly marked address and with all the facilities of Google Maps.
Finally, to promote your offers without being invasive (that is, without people receiving a notification), you can use the Whatsapp Status. This is a tab to upload posts that last 24 hours. And they disappear. The app notifies users that there is a new status by placing a circle next to the name of that tab.
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By way of conclusion, we can say that Whatsapp is an ideal tool to reach your audience, promote your brand and/or products, and communicate with the public in real time. Implement our tips to boost your business through this application! Then you tell us.
That’s all for today! We hope that this blog post has helped you to measure the power of Whatsapp Marketing and start taking advantage of it to benefit your projects.
As a complement, we recommend you the following readings of our blog:
Please do not forget to share this article with your friends and leave us your comments and opinions. Until next time!