The Anatomy of a Perfect Email The success of your Email Marketing Campaign depends on the strength of the emails you send out. It’s right there in the name. The better the emails you send out are, the better the results you get will be. Jun 05, 2019 To help you write a catchy email that’ll get your subscribers’ blood pumping, we’ll dissect some real-life examples and explain the anatomy of an effective email. The “From” label is the face of your email. Your face makes you easily recognizable, which is exactly what the “From” label does. Jul 09, 2019 The perfect email might depend on what you need that email for, from email marketing to notices. There are, however, key elements common to all email purposes. The structure for all high-quality emails is simple yet efficient and provides the clearest message to all your clients. For the most part this is the anatomy of a perfect email. The average open rate for a welcome email is an astounding 82%, while open rates for all other emails across all industries is only 21%. You can’t throw away your shot to reach your most captive audience. In this blog, we’ll outline the components of the perfect welcome email and the most important content to include. Nov 13, 2017 Perfect the seven essential components below and you'll have a high-performing sales email subject line on your hands. Let email expert, Heather Morgan, teach you How To Craft Alluring Subject Lines (new video course with workbook!) 1) Creative. The human brain craves novelty, so creative subject lines tend to perform better than vanilla ones.
The word “perfect” sets a high bar. And perfection makes us nervous, anxious even. But if you think that crafting the perfect sales email is a mythical maneuver, think again.
Writing sales emails that hook prospects isn’t as tough as it seems. What does it take? Sls pre collar with bellsugars legacy stables. Researching the prospect and making a thoughtful connection, delivering value quickly, and providing them with a clear next step.
Let’s dissect a real-life example of a killer sales email—a follow-up our CEO sent after meeting a prospect from Influitive at the SiriusDecisions Summit.
1. Let’s Get Personal, Personal
What drives a prospect to open an email? A subject line that’s all about them. It could be a stat or story about their favorite sports team or congratulatory note on their recent work anniversary.
In this case, Kyle pulled a sentence directly from the prospect’s online bio:
While anyone can find this information, it still required effort to get it. So, your prospect will appreciate the time you invested. And that thoughtful, personal touch sets your email apart from bajillions of generic sales emails flooding people’s inboxes.
You can see exactly where Kyle got the info on the Influitive bio page:
2. Help Me Help You
Since the subject line caught the reader’s attention, she opened the email. But that’s just the beginning. The real value comes from sharing how you can help.
Notice that the compliment in the first sentence references the subject line. But just as quickly, the seller makes a smooth transition to how he can help the prospect, reinforcing his company’s key message. Relatable and simple.
3. Let’s Talk
Once you’ve outlined the value you can offer, include a standalone line suggesting a date for a call. This simplifies the next step and response for the reader.
Then make the postscript the icing on your cake. In the case of our example, the seller referenced the prospect’s recent intriguing tweet:
Sure enough, it worked. The prospect sent the email to her entire team as an example:
The “Why You, Why You Now” strategy she refers to is Jeff Hoffman’s concept of not only connecting but creating urgency.
It’s clear to see: this is a delightful email exchange where everyone wins. The best part? It shows that salespeople don’t have to be pushy or aggressive to engage prospects.
Hungry for more ways to make your sales emails more effective? Check out our latest research, 33 Tips For Optimizing B2B Sales Emails: The Ultimate Guide, here!
The Anatomy Of A Perfect Email Template
Tags: Sales Emails & Cadences, Sales Strategy
Got email addresses for some of the patients you haven’t seen in a while? Good. You actually have a pretty decent chance of bringing them back to your practice — at no expense to you. At RevenueWell, we’ve been very successful at helping our customers do just that by automatically sending out emails to severely overdue patients. So what makes a good patient reactivation email? Let’s take a look.
- A personal message: The first step in crafting an effective reactivation letter is coming up with content that feels personable and addresses some of the reasons why a patient may have skipped a hygiene appointment or two. Maybe they lost their insurance and need to be told you have great financing options. Maybe they don’t know you’re open on evenings and weekends. Maybe they’re just plain scared of you and need to be told you have the latest tools and technologies to make their visit comfortable. Bottom line is, there’s a reason they slipped through your recare communication program, and an effective reactivation letter should acknowledge that. That being said, people have a limited attention span when it comes to emails (which should be significantly shorter than your printed letters), so avoid overstuffing your communication with all the good reasons they should come back. It is actually best to try different angles over several spaced out attempts to increase the chance that the message will resonate. Many of our customers configure their RevenueWell system to take three separate attempts: at 9, 12, and 18 months after the date of last visit. The last communication can actually be quite stern, telling patients that you will inactivate their chart and stop the regular reminders if they don’t give you a call within a week. It was quite surprising to me at first how well this approach works.
- An offer: Assuming that you’ve tried to recall the patient several times with no success, it’s safe to say they need an additional nudge to get them back into the chair. So give them a freebie. Some of our customers have done very well with free take-home whitening kits, small discounts off their bill, or even a new patient incentive (say the $89 comprehensive evaluation and cleaning) to these overdue patients. Whatever small promotion you include will likely pay off, since you’re catching patients who may have otherwise went to a different provider or neglected their care for even longer. There’s also a good chance that these overdue patients will probably need things done – so you’ll more than make up for your retention expense in production.
- A call to action: One of the most common mistakes people make in their recare and patient reactivation efforts is not telling people what they should to do. This is very important, along with giving them several options to contact you.
- An expiration date: A big part of promotional marketing (which you are now doing with your offer) is giving people a reason to take action NOW. The reason TV infomercials are so effective is that they have the process down. (Buy one today and get 37 free!) Two weeks from the date of the message is usually a good guideline to use. Anything less, and they may just miss it in their inbox. Anything more, and there’s no longer urgency to act.
- A way to request an appointment on the spot: If you’ve done everything else right, the patient is now ready to do the right thing and come in to see you. But for all you know, they’re reading your email at 2am on their iPad before going to sleep. Giving them a way to request an appointment online and move on with their day or night is the last step in creating an effective reactivation email.