- Google Analytics has got a report called ‘ In-page Analytics ‘ through which you can determine how users interact with your website in terms of the links/elements they clicked on a web page.
- This is particularly ideal for users who are new to GA as well as for veteran users who want to explain data to clients in a simplified form or just want a quick overview. In-Page Analytics Explained. In-Page Analytics has a variety of functions, but it is especially helpful for checking issues related to layout, content, CTAs, and links.
The Page Analytics Chrome Extension allows you to see how customers interact with your web pages, including what they click and don’t click. Use these insights to optimize your website layout.
Google analytics dashboards allow you to visualize a variety of different data from your website or web app into charts and tables. Creating a dashboard of your Google Analytics data gives you insights into what’s happening on your website from number of visitors to bounce rate to average time on page. These insights allow you to iterate on your site and create more demand for your product offering.
In this tutorial, we’ll explain how to create a simple dashboard with Google Analytics data within the platform itself.
How to Create a Dashboard with Google Analytics Data
Google Analytics stores a lot of insightful data based on your company’s website activity. With that, harnessing the power of Google Analytics doesn’t have to be difficult. While Google Analytics offers useful and pre-made standard reports, you can easily create a customized dashboard with your Google Analytics data that tracks the metrics that matter most to you in one single view.
To create your Google Analytics dashboard, follow these steps:
In Page Analytics Data Structure
- Sign in to your Google Analytics account
- Select your desired view from the provided list (if applicable)
- On the left hand side, click on the Customization dropdown
- Click ‘Dashboards’
- Click the read ‘Create’ button to create a new dashboard
- A pop up ‘Create Dashboard’ modal will appear, click either Blank Canvas or Starter Dashboard
- Name the new dashboard and hit ‘Create Dashboard’
- An ‘Add a Widget’ modal will appear, prompting you to select the metrics you’d like to track on your dashboard. Widgets are the types of charts and metrics on your dashboard.
- To create a standard Pie Chart for traffic sources, name the widget and choose the ‘Pie’ chart type
- In the ‘Create a pie chart showing’ dropdown choose **‘Unique Pageviews’
- In the ‘grouped by’ dropdown choose ‘Source/Medium’
- Click Save to view your chart on the dashboard
Types of Widgets in Google Analytics
Google Analytics names their charts as widgets. While the example above shows a dashboard with just a Pie widget, or chart, and a Table chart, Google Analytics offers several other types of charts that users can enable on their dashboard.
A timeline shows data of a specifically chosen metric over time. This metric is often shown as connected dots that show growth or progression over days, weeks or months. In the example below, the timeline visualizes Unique Pageviews with Bounce Rate over a six week period.
A metric shows your data as a single value number. The metric visualization is great to show single values like Daily Active Users, Monthly Active Users, etc as a number.
A geomap visualizes your Google Analytics data across a map or selected region. This is used to visualize users based on location, etc.
Bar widgets are used to visualize discontinuous (or discrete) data or to show the relationship between a part to a whole. This could be used to compare conversions from different traffic sources.
Pie charts show the contributions of data as a percentage of a whole. For the example below, the donut chart (a variation of the pie chart) visualizes the goal rate by last channel attribution.
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In Page Analytics Data Science
A table chart visualizes data in terms of rows and columns. For the example below, the table chart shows the Visitor Loyalty metric in terms of Count of Sessions, Sessions and Actions.
While users are able to create charts and visualizations of their Google Analytics data, users are limited to using the standard widget offerings from Google Analytics. You can also use a data analytics tool, like [Chartio](/, that enables users to analyze their data with different chart types and connect disparate data together.
Creating custom dashboards with your Google Analytics data is an important way to uncover insights from your website activity. Creating a Google Analytics dashboard doesn’t have to be difficult as Google Analytics provides six types of charts that are all customizable according to the questions you’d like to answer.
If you prefer to view data in a visual form, you should consider utilizing In-Page Analytics reports. These will enable you to better understand what features of your site receive the most clicks, views, and other activity. You will be able to track navigation paths without needing to seek information within GA, which will provide you with detailed data you can act upon straightaway. This is particularly ideal for users who are new to GA as well as for veteran users who want to explain data to clients in a simplified form or just want a quick overview.
In-Page Analytics Explained
In-Page Analytics has a variety of functions, but it is especially helpful for checking issues related to layout, content, CTAs, and links. In the reports, you will see an image of your webpage with the percentage of clicks each link has received. Basically, this will allow you to determine where users lose interest in your site and what locations of your page are being neglected. However, the features of In-Page Analytics do extend beyond this with:
- Image maps support — Allowing you to create tags to each linkable part within an image
- Segment and data comparison support
- Control bar — Located at the top of the page, this enables you to change metrics and set thresholds for visualizations
- Bubbles — When you place your cursor on a bubble, it will expand to show additional information in the same metric as the control bar. You can apply a color scale for different values
- Browser size — Set browser sizes to see what appears above for fold for different users and better optimize visibility for conversions. With “Show percentiles,” you’ll see overlays for various browser sizes at the same time
How to Use In-Page Analytics
Setting up In-Page Analytics
To access your In-Page Analytics reports, you have two options. The first involves navigating straight to your account and finding the “Reporting” tab under “Your view.” Choose “Behavior” and then either “In-Page Analytics” or “Site Content” and “All Pages.” Finally, pick the page you want and select “In-Page” to access the report.
The other option is necessary if your browser blocks content to prevent malware. Install the Page Analytics Chrome Extension, log into your GA account, and then navigate to your site.
There are several ways to customize your In-Page Analytics reports, but two of the top ideas are as follows.
Firstly, you can customize your data range by clicking on the data panel in the dashboard. This will show you how changes on your site over periods of time impact user activity. You will be able to see where you have made improvements, find out if any changes are actually hurting your conversion rate, and determine where you need to focus to maintain progress.
A second tip is to take advantage of segmentation of data. For instance, you can find out where users arrive and the path they take if they remain on your site along with whether these users are referral traffic, direct traffic, new users, and more. In “Audience Overview,” create a new segment by clicking on “All Users” and choosing “New Segment.” You will have the opportunity to create a recommended segment or use your own custom criteria.
Examine data in detail
In Page Analytics Database
The problem with just using the basic features of In-Page Analytics is that you’ll be unable to tell where users click when more than one element leads to the same page. For example, if an image and a word lead to the same place, the visualization will show the same click percentage for both. If you want greater detail from your reports, it is possible to overcome this limitation by adding “Enhanced Link Attribution.” In the case you believe this would be worthwhile for you, carry out these instructions:
For analytics.js, update your GA tracking code with this:
ga('require', 'linkid', 'linkid.js');
You are updating just the middle line of code.
For ga.js, change to this:
var _gaq = _gaq ;
var pluginUrl = '//www.google-analytics.com/plugins/ga/inpage_linkid.js';
_gaq.push(['_require', 'inpage_linkid', pluginUrl]);
You are updating the line that reads “var pluginUrl = ‘//www.google-analytics.com/plugins/ga/inpage_linkid.js’;”
Next, in the Admin tab of your account, find “Property Settings” under “Property” and switch “In-Page Analytics” on. You should create a unique “ID” for each link on your page.
Now that your In-Page Analytics are set up, you can start generating reports that will help you make consistent improvements to your site. You should monitor reports constantly, both to make changes to your site and to personalize the reports themselves to be more useful.