- How To Use Webinars To Take Your Business To The Next Level 10
- How To Use Webinars To Take Your Business To The Next Level 1
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Use Goal-Setting to Push Boundaries. Goal setting can be a great way to clarify your focus, measure progress and track achievements. And for the most successful among us, goals also present an opportunity to push the lines of your comfort zone and take calculated risks. How to make a good webinar presentation. Are you wondering how to make a good webinar presentation? Today, we have some slide-making tips to help take your webinar presentations to the next level. Read the full explanation here. May 10, 2017 A webinar can be a great tool for your business. Find out how you can leverage this technology to expand your perceived authority by visiting our blog today. Tip of the Week: How to Use Webinars to Take Your Business to the Next Level - PC Technologies Blog Olympia, Lacey, Tumwater, Washington PC Technologies.
Many people struggle with public speaking, which usually involves standing in front of your peers, whose eyes are glued on you (and only you), and trying to remember the key points of your presentation. No matter whom you’re speaking to, you need a lot of preparation and practice to effectively create and deliver a professional talk.
Related: 7 Powerful Public Speaking Tips From One of the Most-Watched TED Talks Speakers
What's more, delivery is just one part of the process. If you want to capture your audience members' attention and prevent them from dozing off or wishing they were elsewhere, you need to step up your presentation's overall quality, from your delivery style to your slide decks (which should be awesome). You’re unloading a lot of new information on them, so try to keep them entertained and engaged.
“All of that useful information wouldn’t be remembered if I didn’t make my presentation engaging,” writes Lauren Hooker, author at Elle & Company, in a post about her experiences in presenting.
Here’s how you too can create thought-provoking, captivating presentations that will win over any audience -- regardless of size.
1. Remember: Brevity is awesome.
I can't express how much I appreciate presenters who possess the rare skill of getting to the point in as little time as possible. Even if a presentation is laced with fantastic content, your audience won't find it easy to sit and patiently listen to you speak for an extended period of time.
Long, meandering speeches sap an audience’s energy, and it won’t be long before you start losing listeners. The most successful speakers in history understood the importance of brevity in presenting their ideas, so do what they've done: aim for a shorter, punchier speech during your next presentation.
2. Tell stories.
I’ve sat through countless presentations that had a solid foundation, with good data and concluding takeaways, but the delivery was absolutely mind-numbing. Things get even worse if you rant or spiral off into tangents that lead to a chaotic mess of data, branching points or topics with no sense of flow or connection.
Instead, focus on the core concepts of your presentation and engage your audience with relatable storytelling. People love success stories and case studies, and the use of storytelling makes all the information -- as well as your key points -- super relatable to the average audience member.
Avoid telling the entire story up-front. Instead, tell it in chapters as you take your listeners on a journey throughout the presentation. Create a natural sense of flow to keep your audience interested. That way, they’ll eagerly consume the information from your presentation while anticipating the next part of the story.
3. Use visuals wisely.
Don’t include a ton of graphs and charts in hopes of making your presentation appear more credible. If the audience can’t interpret your visuals just from looking at them, then you’re trying too hard. Go the distance.
“When I see a presentation that’s full of unreadable graphs and tables, what goes through my head is, ‘Wow, this guy wants me to see how hard he worked to crunch all these numbers,’” says Echo Swinford of Echosvoice.com. “We’re not in third grade, and I don’t need you to show me your work. What I do need is for you to show me what’s relevant and tell me what your point is.“
Also, don’t overload your slides with text. You, not your slides, should do the talking.
Related: 3 Secrets to Mastering the Art of Public Speaking
4. Speak to the audience, not an individual.
It’s not uncommon to see presentations made for a single individual -- like the bigwig in the room or a small group of influencers attending a larger event. The problem with this approach is that you’ll be missing the mark with the majority of your audience, and that will waste time. You won’t have much influence or ability to persuade your listeners one way or another.
To avoid this, target the message of your presentation to the wider group, or to the average person in your audience. You’ll form much better connections, the audience will be more responsive and you’ll see a much higher return once you’re finished.
5. Go big with your elements.
Guy Kawasaki has a 10/20/30 rule in presentation design, in which he does not use any text smaller than 30-point font. The larger the type, the more your text will pop and grab the attention of the audience. Those people are probably so used to seeing data-packed slides that a single, prominent slide will create the perception that the information it contains must really be important.
6. Be both serious and whimsical.
It’s rare that a presentation has to be 100 percent serious. While you certainly want your audience to understand the core concepts of your presentation, which can require a serious tone and delivery style, you also want to entertain. Mixing in humor, in the right doses, such as a couple of humorous images, can make your presentation memorable and encourage laughter. People like to laugh because it makes them feel more comfortable.
At the end of the day, that’s what you’re looking for -- the audience to remember the takeaways, link them to your personal brand and carry that information on in their lives. Incorporating storytelling often presents unique opportunities to add humor and sound smarter during your presentation so you can knock it out of the ballpark.
Related: 10 Tips to Beat Your Fear of Public Speaking
Regular practice will help you deliver better presentations, but there are other ways to refine your skills besides trial by fire. Getting in, doing it and measuring the audience response to your presentation elements will help you refine and improve your delivery style and overall approach. With these recommendations, you’ll eventually be able to present like a pro. And your audiences will be riveted.Webinars have become an integral part of most companies’ marketing strategies. This form of promotional content can be extremely effective. It allows businesses to better connect with their target markets in a much more personal way. Recorded webinars offer the same benefits of live presentations with a few distinct benefits, which we’ll discuss in this article.Keep reading to learn what recorded webinars are and why they’re advantageous. We’ll discuss the two types of recorded webinars and four best practices to host better-recorded webinars immediately.Table of Contents
Recorded webinars, sometimes called pre-recorded webinars and/or simulated live webinars, are exactly what they sound like. These are webinars that have been recorded and then re-shown to viewers after the initial footage is captured.While live webinars are valuable in their own right, recorded webinars have many distinct benefits, three of which we’ll explore in the next section.
What are Recorded Webinars?
Wondering how recorded webinars will benefit your marketing strategy? Here are three important advantages this marketing channel presents:
The Benefits of Recorded Webinars
Live webinars can be extremely beneficial. They allow companies to engage their target audiences on a personal level and answer potential customer questions. But they also take a lot of time to set up and host effectively.Recorded webinars allow for much greater productivity. You and your team will only have to host your webinar one time. Once it’s recorded, it can then be shown to an endless stream of people on autopilot. Imagine being able to educate customers and sell products while you sleep!
1. Greater Productivity
Recorded webinars can be additionally edited in post-production to look more professional. For example, you can cut certain sections that don’t translate or re-record segments to ensure the information is crystal clear. You can also splice in photos, videos, and other kinds of content to enhance the viewer experience.These post-production tricks will make your recorded webinars appear polished and professional and give your message added weight in the eyes of your target audience.
2. More Professionalism
Lastly, pre-recorded webinars often allow for a better attendee experience.There are two reasons for this: first, attendees can watch your webinar on their own terms rather than being forced to tune in at specific times. This is extremely advantageous for viewers living in different time zones. And second, the professionalism points made above can lead to a better understanding of the material shared, resulting in a more enjoyable experience.Webinar experience should always be top of mind when hosting both live and recorded webinars. If your audience doesn’t enjoy your presentations, they won’t watch future ones or buy the products you’re promoting.By hosting high-quality recorded webinars, you can ensure the webinar experience is top-notch, and all of your audience members feel their time watching is well-spent.
3. Better Webinar Experience
There are two types of recorded webinars that you should be aware of: automated webinars and on-demand webinars. Let’s take a closer look at each one.
Two Kinds of Recorded Webinars
An automated webinar is a pre-recorded presentation that’s been programmed to autoplay at specific times throughout a day or week. For example, you might schedule an automated webinar to run every Tuesday at 11 am in June.This kind of webinar is generally crafted to look and feel like a live event, but it’s been pre-recorded, which allows businesses to supercharge their productivity.
1. Automated Webinars
Hosting an automated webinar with ClickMeeting is a straightforward process. Just follow these five steps, and you’ll be able to begin using this marketing and sales channel in no time:
How to Host an Automated Webinar with ClickMeeting Record and edit your webinar content. You can make your presentation as raw or polished as you like. But we suggest aiming for a length between 45 minutes and one hour long as this length has been proven to be most effective. Upload your pre-recorded webinar into the ClickMeeting ecosystem. This will make the process quick and easy and allow you to spend your time and energy on other business-building activities. Schedule your automated webinar to run at specific times by logging into the ClickMeeting account panel and clicking “Schedule Event”. Then fill in the details about your pre-recorded webinar like its name, chat availability, etc. Prepare a Call-To-Action (CTA) button for your audience. This can be anything you like — a link to more content, access to another webinar, or the chance to purchase a product. All that’s left to do is creating your automated webinar timeline. Choose when your main webinar content will run if you’ll include an intro video or not, when to launch your audience survey, how your CTA appears, and more.
An on-demand webinar is similar to the automated webinar we have just described. But there are a few key differences. For instance, an on-demand webinar can be viewed at any time. Viewers simply click the link and begin consuming the content.On-demand webinars are also less flexible than their automated counterparts. While the ClickMeeting platform allows users to adjust the timeline of automated webinars to better suit their needs, on-demand webinars must be run exactly the same way every time.The good news is, an on-demand webinar can be turned into an automated webinar at any time!
2. On-Demand Webinars
Hosting an on-demand webinar on ClickMeeting isn’t that much different than hosting an automated one. We’ve outlined the process below:
How to Host an On-Demand Webinar with ClickMeeting Record your webinar content. In most cases, this is done by hosting a live webinar, cataloging the footage, and repurposing it for future viewing. Schedule a new event within ClickMeeting and choose the “On-Demand” room type instead of “Automated”. Now you’re on the path towards on-demand webinar success! Choose whether your on-demand webinar should be available to all viewers or require a fee to watch. ClickMeeting integrates with PayPal to easily accept payments. Lastly, upload your webinar recording, which can be a previously recorded webinar or a stand-alone video you’ve created for this specific purpose. Promote your on-demand webinar to your target audience and enjoy the leads and sales your company can generate on autopilot from this strategy.
Besides knowing which buttons to push within the ClickMeeting platform, how can you host an effective recorded webinar for your company? We have four best practices to share with you:
Four Best Practices for Recorded Webinars
Ideally, your recorded webinars will run for months, even years, after you first record them. That way, you can squeeze every ounce of benefit from the footage you capture. But you can only do this if your content is evergreen
1. Make Your Content Evergreen
How To Use Webinars To Take Your Business To The Next Level 10, i.e., content that isn’t time-sensitive.Try to fill your recorded webinars with foundational principles and important information that isn’t likely to change. Also, refrain from mentioning specific dates.Of course, you may decide to create a recorded webinar that addresses a specific time-based topic or event. There’s nothing wrong with this! Just know that you won’t be able to run it for an extended period of time. For example, any content you create in 2020 that deals with the novel coronavirus (hopefully!) won’t be relevant in 2021.
You may be tempted notto include a Q&A section in your pre-recorded webinars — especially if you’re shooting the presentation by yourself, without a live audience. But this is a mistake. Q&A sessions are a staple of effective webinars and have been proven to significantly boost audience engagement.But what if you have no live audience to ask questions? Simply read and answer a series of queries your business receives on a regular basis. Most people will probably have the same questions anyway, so this strategy will still prove beneficial.You can always provide an email in your recorded webinars, which viewers can send questions to and receive answers from if they want.
2. Answer Audience’s Questions
After you’ve shared your content and answered questions, end your recorded webinar with a CTA of some kind. The CTA you choose is completely up to you. You could ask viewers to sign up for another webinar, download an eBook, or purchase a product.If you don’t tell your audience what to do next, they probably won’t do anything, which means all the effort you put into crafting your simulated live webinars will go to waste.
3. End with a Compelling CTA
How To Use Webinars To Take Your Business To The Next Level 1
Last, but certainly not least, make sure you analyze your webinar statistics and optimize your strategy based on your findings.A webinar platform like ClickMeeting will let you know how many people attend your recorded webinars and which countries they live in, whether attendees prefer to use mobile or desktop devices to watch your presentations, and answers to survey questions you ask.
4. Analyze Your Webinar Statistics
We’ve mentioned ClickMeeting several times in this article and even shown you how to host both automated and on-demand webinars with this platform. Before we sign off, let’s dive into a few more important features that ClickMeeting has to offer:
The ClickMeeting Platform Custom Branding. ClickMeeting webinar rooms can be completely customized to mirror your unique preferences and branding. Add your company logo, adjust the webinar room’s color pallet, and include custom imagery to give your webinars the feel your audience has come to expect from your business. Social Media Streaming. If you’ve marketed your webinar correctly, you should have a large crowd of people in attendance. But not everyone in your target market will make the live or pre-recorded presentation. That’s why ClickMeeting includes streaming capabilities to Facebook or YouTube Live. Connect with more potential customers than ever before by easily broadcasting your webinars on one of these channels. In-Webinar Capabilities. ClickMeeting offers webinar hosts a wide variety of different in-webinar tools including a digital whiteboard, which can be used to illustrate detailed concepts; screen sharing ability, so your audience can easily view your computer screen; and polls and surveys, which allow webinar hosts to craft a more personalized presentation and gain valuable insight into their target market. Secure Webinar Storage. Lastly, ClickMeeting securely stores all of your past webinar recordings, presentations files, and attendee information inside the system. Want copies of all the data? Simply export the details to your device or your company’s Dropbox account via our handy Dropbox integration.
Recorded webinars can be extremely beneficial for the companies using them. They allow for greater productivity, more professionalism, and a better webinar experience for attendees. Fortunately, hosting recorded webinars is a breeze — especially when using ClickMeeting.Just keep our four recorded webinar best practices in mind:
- Make Your Content Evergreen;
- Answer Audience Questions;
- End with a Compelling CTA;
- Analyze Your Webinar Statistics.