- 10 Easy Tactics To Make People Trust Your Stores
- 10 Easy Tactics To Make People Trust Your Storey
- 10 Easy Tactics To Make People Trust Your Store Online
- 10 Easy Tactics To Make People Trust Your Store Bought
Reviews aren’t selfish; they empower your customers to help other consumers make smart and confident decisions. Be genuine and don’t force it. Make it as easy as possible for the customer to leave a review (including using short, easy-to-remember links for printed materials). Remember that customers are willing to leave reviews. Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time.
It’s so hard to have engaged employees. It’s such a delicate thing to try and get right because employees can be fragile.
As a manager, you have to do everything in your power to make sure employees are happy and engaged at all times.
Usually, the problem is the boss, and not things like the company, mission statement, or co-workers.
If you know that your boss is the biggest problem, there are ten things that they do to kill motivation. If you’re a manager and you’re reading this, make sure you avoid these mistakes to ensure that your employees are engaged during work.
The secret to good leadership is to be authentic. Be honest with your staff.
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1. You Micromanage
This one never ceases to amaze me.
You hire an incredibly talented employee to take care of a task that you either have no more time for or aren’t smart enough to do, and yet you micromanage them to the point where it’s not even them doing the work.
You need to remember why you hired this person in the first place and learn to let go of that control. What you’re doing is making the employee feel useless, and this is a sure way to demotivate employees.
Even if you are 30% better at a task than someone who works for you, the time it takes for you to check on them every few hours, and demand approvals over trivial decisions, costs more in lost morale, passion for work, and destruction of self-respect among your staff than the 30% you think you’re adding.Scott Berkun
2. You Focus On Mistakes
Nobody likes to be surrounded by negativity.
Try your best to have a positive attitude and create a positive environment in the office. Humans make mistakes, it’s natural, you need to learn to be more forgiving.
Instead of focusing on mistakes, try to focus on the wins (no matter how small) your team accomplished, this will ensure that they always stay motivated.
Don’t dwell on what went wrong. Instead, focus on what to do next. Spend your energies on moving forward toward finding the answer.Denis Waitley
3. You Dismiss Ideas
Every idea is a good one, and not every idea that an employee has will be implemented. It’s important to at least hear them out.
Make your employees feel like they have a voice and have some say in the decision-making process of the company. This process will naturally make employees feel more like they’re part of the company.
If at first the idea is not absurd, then there is no hope for it.Albert Einstein
4. You Don’t Keep Your Word
This one is just plain rude and it can quickly kill all employee motivation.
If you say you’re going to do something, or even worse, not do something, you have to keep your word. One of the biggest keys to successful employee engagement is building trust between the company and its employees.
Like any relationship, if there’s no trust, it won’t work out. The lesson here is simple — keep your word.
Honesty and integrity are absolutely essential for success in life — all areas of life.Zig Ziglar
5. You Make Empty Promises
This one is pretty similar to #4, but it bothers me even more.
There’s nothing worse than getting your hopes up, only to have them destroyed. A promise is sacred. If you promise to do something for an employee, you better be able to keep it.
Here’s are some of the things that poor managers do to demotivate an office:
Again, this goes back to ensuring that there is trust and that there is a substantial relationship. Employees will be able to forgive one or two empty promises, because it’s not worth risking their job over, but don’t make it a habit.
Losers make promises they often break. Winners make commitments they always keep.Denis Waitley
6. You Tell Inappropriate Jokes
I’m all for having a “cool” boss that jokes around with us and is somewhat easy going, but it’s important to maintain that employer-employee relationship.
As much as employees would love to let loose, and be their true self, this is a professional relationship. The lesson here is to think before you speak. If your joke is sexist, racist, or offensive in any way, you probably shouldn’t tell it. Save it for when you’re with your friends, not your employees.
Your reputation is more important than your paycheck, and your integrity is worth more than your career.Ryan Freitas
7. You Hold Useless Meetings
There’s nothing more annoying than finally getting into a good groove of working, knowing that you have a deadline to meet, and a manager will call an unannounced meeting.
Most of the time meetings are spent with managers who organized it talking. If you need to hear yourself speak just for the sake of speaking, don’t disturb everyone else’s day.
Record a video of yourself on your phone, you’ll have more fun watching it later, and you won’t upset your employees.
Meetings are toxicJason Fried
8. You Measure Employee Success Wrong
10 Easy Tactics To Make People Trust Your Stores
I’ll give a personal example for this one to explain my point. I once had a manager that measured the productivity of software developers by the number of commits pushed to Github.
For those reading this that have no idea what that means, it’s like measuring the quality of an essay by the number of words, it’s flawed.
This totally ruined employee motivation, because they knew they were being judged on things that they shouldn’t be judged on. It’s important to understand how you’re measuring for success, and what metrics you’re using. Always look to improve the way you measure success.
If all you have is a hammer, everything looks like a nailAbraham Maslow
9. You Set Unrealistic Deadlines
10 Easy Tactics To Make People Trust Your Storey
To properly motivate employees, they need to feel like they’re accomplishing something, or at least that their goal is attainable.[inlinetweet]If you set unrealistic deadlines, you’re most probably going to demotivate your employees, because it will feel like they’ll never cross that finish line.
It’s important to keep this in mind. You can potentially break it down into smaller, more attainable goals so that at least there is an illusion of completion.
I love deadlines. I like the whooshing sound they make as they fly by.Douglas Adams
10. You Pick Favorites
This will motivate employee that you’re picking as a favorite, but obviously it will demotivate the ones that are being left out.
It’s obvious if you choose a favorite, other employees will be able to tell right away, so watch out for this one. Remember that you guys are a team and are all on the same team, working towards the same goal.
With that said, there should be no favorites, everyone should be your favorite.
There are no favorites in my office. I treat them all with the same general inconsideration.Lyndon B. Johnson
A lot of these mistakes that managers make are so easy to avoid. It’s just about treating your employees with respect.
Think about how you’d like to be treated if the roles were reversed. You would want to be trusted, you want to be asked for feedback and ideas, you would want to be left alone to do your work properly.
You would want an environment that encourages experimentation, testing, and failure (within reason). Worst comes to worst, you can always learn more about your employees with unique solutions.
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What ways have you seen employee motivation destroyed?
Let us know your thoughts on twitter @Officevibe. Also, let us know what type of employee motivation tactics have worked for you.
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It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily.
As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers. With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook.
It’s tricky, but it’s not impossible! Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
1. Target an Insanely Specific Audience
Did you know that you can target French and English speaking women, between the ages of 31-56, who live in a 10-mile radius of Boston, MA, who are “fit moms” of grade-school kids? Don’t believe me? Check out my article on the 11 unbelievably specific Facebook audiences you can target.
The super-sophisticated level of ad targeting is one of the main reasons to be excited about Facebook marketing. Hopefully, you’ve dedicated time and resources to analyzing your customer base and forming buyer personas; now you can put those personas to use and go after the people that are most likely to be interested in your products or offerings.
Caution! If you go too specific this strategy can work against you so, keep an eye on the audience definition tool to ensure you’re not getting so granular with your persona targeting that nobody sees your stuff.
2. Run a Simple Contest to Up Engagement
Facebook contests are nothing new, but that doesn't make this Facebook Ad tip any less helpful. You’ve likely been exposed to many, and have potentially even entered some (I know I have). But have you actually tried running one yourself?
Running a contest with a tempting incentive is one of the best ways to spur ad engagement on Facebook. What beer lover wouldn’t want a free trip to one of the best beer-fests in Boston (see ad below)?
The best thing about running a contest is that it doesn’t have to be overly complicated. Follow Harpoon’s lead for instance, simply asking people to submit photos with your product in them, and then choosing a winner at random for a fun trip.
3. Create Short, Enticing Video Posts
So, you’ve tried marketing your company with videos on Facebook, but people just don’t seem to be interested? This is likely due to one of two reasons:
- Your videos are too long
- Or, they’re just not engaging enough
Facebook users are looking to be entertained. They’re spending their time on a social platform, likely to kill time or stalk their friends, so you need to divert their attention quickly, with entertaining content. What better way to do that then through video?
Other marketers are catching onto this trend. The amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion, bewteen April and November of 2015!
Companies like BuzzFeed have figured out the recipe to driving video engagement – keep it short and sweet, with a visually engaging thumbnail. I spent about 2 hours the other night watching these short video recipe posts on BuzzFeed Food’s Facebook page.
As a bonus for you, the marketer, short videos are easier to film and edit! Here are 15 tips for filming and editing marketing videos.
4. Use Eye Contact in Your Images to Direct Attention
People follow directional cues from other people. If everybody in the room looks up, you’re going to look up too. This is human nature.
“Human beings have a natural tendency to follow the gaze of others, and we have been coached since birth to follow arrows directing us to where we should be looking/going,” says Help Scout’s Gregory Ciotti.
Take advantage of this fact to focus viewers’ attention toward the most important part of your Facebook ad. For instance, if you have a strong call-to-action, you could show an image with a person looking at or pointing to that text.
Check out Moz’s Facebook post below – the image shows a clear journey of where to direct your eyes, starting with Rand’s gaze and then following the red arrows.
10 Easy Tactics To Make People Trust Your Store Online
5. Post Images of Dogs Acting Like Humans or Babies Acting Like Adults
I’m aware that this tip sounds bizarre. But it works! Why? Because who doesn’t love dogs and babies?
Oh, dogs and babies aren’t related to your brand? Who cares? Make them related to your brand by giving them hilarious, brand-related captions. Bark Box happens to be in the pet industry, but they truly excel at this with adorable images of dogs with human-like captions.
When you’re doing Facebook marketing, it’s a good idea not to take yourself too seriously. Inserting some playfulness into your posts will grab busy, distractible people’s attention, and this is the perfect formula to do just that: Baby + headset and suit + adult-like caption, always makes for a good laugh.
6. Target the Leads You Already Have on Facebook
Did you know that you can upload a list of emails right into Facebook and then show your ads to that audience? Through Facebook’s Custom Audiences feature, you can target the leads you’ve captured from your newsletter signup or other lead gen efforts, or perhaps a group of your current customers that you’re trying to upsell.
In addition to focusing on insanely targeted audiences (see tip #1) you should also be crafting ads to the contacts you already have, but in an even more personalized way. For instance, let’s say you have a list of people who downloaded a guide titled “Introduction to Building Your Own Website.” You can upload that list of people and target them with a highly specific ad that refers to that guide and what the next steps are to take their website to the next level.
7. Clone Your Main Revenue-Generating Audience
We’ve discussed a few strategies for creating relevant audiences; once you’ve acquired enough data, you can clone your top-performing Facebook audience. Facebook’s Lookalike Audience feature allows you to take an audience you already have and expand your reach by finding new leads that have similar attributes. You can pretty much clone your best customers. It’s that simple!
8. Humanize Your Brand with Fun Employee Photos
Facebook is all about people. The original intent of Facebook was to interact with friends, not advertise your business, but it’s easy for marketers to forget this. The problem is, pushing solely product-related messages is only going to take you so far. You need to show the people behind the brand to connect with your audience.
There are a lot of companies that do this well – take Unbounce. They use their Facebook business page to show off employees in a humorous and relatable way.
9. Only Pay to Promote Your Best Content
You’re likely reporting on a bi-weekly, monthly, or quarterly basis to see which content is resonating with your audience in terms of page views, shares, comments, and other engagement metrics. With all of this knowledge at your fingertips, you should be using this data to decide where to focus your promotion budget. Put some money behind your best content to get it even more exposure.
It might seem like common sense, but it’s easier then you’d think to let rockstar content fade away and acquire dust in the corner. Stop doing this, and run Facebook ads to give a second life to your content superstar performers. Evergreen content will still resonate with a larger audience if it did well when it was originally published. (This is especially effective for content that isn’t ranking well in organic search.)
10. Use Emojis in Your Facebook Marketing
In May of 2015 WordStream’s beloved data-scientist Mark Irvine found that ads with emojis get far higher click-through-rates than ads without. Unfortunately, Google quickly caught on and emojis are no longer allowed in AdWords ad text.
10 Easy Tactics To Make People Trust Your Store Bought
According to AdWeek, 92% of online users use emojis, and frequent users feel emojis express their feelings more accurately than words. Emojis are kind of like dogs and babies, people just like them. Moral of the story, use emojis in your Facebook marketing posts to add personality and emotion to your text.
It’s just that easy. Before you know it Facebook Advertising might become your fastest-growing marketing channel!